Google is preparing to design and produce its own smartphone this year. Google has already developed the Android operating system that runs on 80% of smatphones sold around the world and a range of phones made by its partners under Google Nexus brand is already in the market. Nexus smartphone is built by LG, Huwaei and Motorola under Google’s supervision.
Google brand phone is expected to be in the market by the end of 2016. Google’s own smartphone is expected to secure the future of services such as Google search engine and Google app store. Google venturing in mobile business means it will have full control over software unlike in Nexus phones.