Facebook and Bing are no longer friends

The social network Facebook will stop to integrate the results of Microsoft’s Bing search engine.

Reuters has reported that relatively quietly, Facebook has stopped showing for its social network search results from the Web and by Bing (US and probably soon elsewhere). Such results of Microsoft’s search engine was actually already quite unremarkable.

This change was made ​​following an update of Graph Search. Mark Zuckerberg recently said that the internal search engine that allows you to ask questions in natural language and uses all the data from Facebook, will be offered soon in to languages ​​other than US English.

The  spokesman for Facebook said:“We do not currently show Web search results in Facebook Search because we focus on how to help people to find what has been shared with them on Facebook.”

This sounds almost like “navel gazing” for Facebook that looks as himself to release useful information to its users. However, it is a development which could have known and consistent with the assumed strategy Facebook.

“There is more than a trillion posts, which some of the search engineers on the team like to remind me, is bigger than any Web search corpus out there,” Zuckerberg said on a conference call with analysts in July.

Especially with 1.35 billion users worldwide this was enough to make his “own web” with all that this implies in terms of advertising revenue.

Overall, Bing.com gets only 2.73 percent of its traffic from social sites (though Facebook is king among social sites, with 84.98 percent of desktop traffic referrals). The majority of Bing.com’s desktop traffic comes directly (60.09 percent). So Bing is believing that it won’t affect the  because of the low traffic from the facebook.