The social media giant Facebook has been keeping its eye on improving its online video platform since last few years. This is quite a challenge to the Youtube which has been ruling the video blogging industry for almost decade and a half. The New York Times reports that, Facebook has its sights set on YouTube once again as it seeks to grab a slice of the music video business. Facebook has reportedly been in discussion with major record companies to get the licensing deals required to post music videos on users’ news feeds, the publication reported.
Facebook seems to offer more money than YouTube does in its revenue-sharing model. If the deal gets finalized then the users can directly watch the music videos on their news feeds that are sponsored by the companies while Facebook shares the ad revenue with those companies by monitoring the video performance.