Social Media gained huge popularity since few years back. Male and female probably spends equal time in social networking sites, however the goal is bit different.
Men turn to social media for business reasons more than women do, according to data compiled by personal finance website FinancesOnline.com. Men also, somewhat surprisingly, use social media for dating purposes more than women do.
Women, on the other hand, are more likely than men to use social media to stay in touch with family and friends, share photos with friends and to find how-to information.
Similarly, men and women look to their smartphones for different reasons when they interact with brands. Men are more likely than women to scan a QR code or coupon code. Women, meanwhile, are more likely to follow a brand on social media so that they stay up to date about deals.
Take a look at the infographic below for more details on how men and women see the mobile technology world differently.